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Having spent a career launching iconic products — including Apple’s first Macintosh computer — Guy Kawasaki knows a thing or two about what leads to success and fulfillment in both business and life.
These are insights more and more of us could benefit from right now, as the economic disruption caused by covid has thrown many households into turmoil as millions of workers have been laid off, hundreds of thousands of businesses are closing, and many industries have been upended.
As we look ahead to the coming decade, challenges abound. More and more experts foresee a “lost decade” for the markets, as today’s sky-high valuations have pulled tomorrow’s returns into today. Many of the jobs lost to the pandemic simply won’t come back.
How can we chart a course through this uncertainty that will give us hope, happiness and fulfillment?
Kawasaki advises developing an accurate understanding of your talents and then optimizing them for a niche others aren’t serving well. Ask yourself: How can I maximize the value can I bring? And how can I make it as unique as possible?
In Guy’s long experience, the people who manage to exist in the upper right quadrant of the chart above have the most successful careers, the most profitable businesses, and the most fulfilling relationships.
Guy thinks this framework is more important than ever given the continued disruption and challenges ahead.
Which is why now, more than ever, is the time to partner with a financial advisor who understands both the opportunities and the risks in play, can craft an appropriate portfolio strategy for you given your needs, and apply sound risk management protection where appropriate.